Costco, Shipt, Albertsons Adopt Auction-Based Display Ad Tech The retailers will leverage a new Criteo solution, designed to add flexibility to retail media display buys. Blurring the Lines: Why Integrated Campaigns Are the Future of Retail Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC. Kroger, Amazon Ads Partner With Roku to Enhance CTV Marketing The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP. Kroger Expands In-Store Media Solutions Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI. If You Want to Accelerate Retail Media, Go Pick an Order Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences. Sam's Club Exec Shares How to Transform Retail The warehouse club chain is leaning into technology to improve efficiency and enhance personalization. Lowe's Courts Gen Z, DIY Creators With New Influencer Network The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings. The Quiet Tech Shifts Behind On-Site Retail Media's Sponsored Surge Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap. New Target Store Showcases Modernized Large-Format Model The store reflects Target’s broader strategy to invest in long-term growth and enhance the guest experience. Best Buy, Nintendo Court Gamers With 'GameTruck Theaters' The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations. First Previous 19 20 21 22 23 Next Last
