10/06/2013
JCPenney Revamped in Time for the School Year
One year after implementing major changes to its back-to-school marketing campaign, JCPenney again revamped its approach.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing