Back to School

Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens.

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

The brand's social media effort focuses on common bathroom disputes while reaching young adults during the back-to-school season.

The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season.

The report from Epsilon offers insights on how to reach customers stressed by rising costs.

Shoppers are trying new brands and looking for inspiration, says research from 84.51°.

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.

The Mars "Tricks, Treats and Trends" report finds over half of shoppers now think of Halloween as a multi-month affair.

Back-to-school shoppers plan to spend more this year, but they are hunting harder for deals and incentives and willing to switch brands or retailers, according to a new Snipp consumer study.

Deloitte predicts $30.4 billion in BTS spending this year, a 6% drop year over year.