Retailer will launch its inclusive beauty assortment and in-store experience, in partnership with Thirteen Lune, to more than 600 locations by spring 2023.
While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.
Henkel’s Better Natured hair care brand will debut its hair color line at its first brick-and-mortar locations in the U.S. when it joins the roster of curated brands sold at JCPenney Beauty, the department store’s dedicated in-store beauty shops.
Longtime retail veteran and current JCPenney chief executive officer Marvin Ellison is leaving the company this summer to step into the same position at Lowe's.
Major retailers including Target, Home Depot, Macy's, Cost Plus World Market, JCPenney and Neiman Marcus are personalizing the e-commerce shopping experience on their websites via MyAlerts.
JCPenney launched a holiday campaign with five television spots highlighting non-actors discussing what they paid for gifts last year and being challenged to beat that number at JCPenney stores.
Part of a Mother’s Day promotion in 10 malls across the U.S., JCPenney constructed 10-foot-long digital Pinterest boards that highlighted various beauty looks to inspire moms and those shopping for mom, according to an article in
