Promotion Management

AirBaton's Caleb Sheppard shares common packaging mistakes and how the best brands overcome them.

Learn how leading teams are running marketing with an end-to-end, GM-style mindset.

The upscale grocer leveraged targeted digital media to drive awareness for its new small-format location.

Keen Decision Systems' Mike Chiasson shares his data-backed perspective on where investment is heading and how to make confident, strategic moves in an uncertain market.

AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.

The grocer's new partnership illustrates how AI can support more efficient use of trade promotion budgets and inform promo strategies.

The move is designed to strengthen personalized marketing campaigns and sharpen forecasting and planning.

A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.

Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers.

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.