Marlo Yates from Opella and Kelly McKay from The Krazy Coupon Lady discuss Opella's successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers.
The collective will launch a loyalty program and promotions platform through a five-year agreement with Lobyco to bolster localized and personalized promotions at scale.
Recent retail news includes Walmart targeting new moms and Amazon doubling down on pets; meanwhile Instacart is offering an Ads Academy that allows brands to make the most of the platform's capabilities.
Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising.
