Strategy

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.

The Cincinnati office provides strategic access to major retailers in the region, including Kroger.

The move marks next phase of Levi’s shift to a DTC-first model supported by agentic automation and cloud modernization.

Industry leaders argue the future of growth depends on connecting marketing, supply chain and finance inside unified AI planning systems.

The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE.

Here's a snapshot of an industry leader from the P2PI member community.

St-Laurent succeeds Michael Medline, who announced plans to retire earlier this year.

The company will strengthen its presence across Florida while investing in store modernization, customer conveniences and expanded private-label offerings.

As competitors chase automation, Publix doubles down on human connection — and shows why it still wins with service, simplicity and soul.

While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.