Harry’s recently secured prime merchandising space for its Headquarters hair care SKUs with a vibrant endcap display highlighting the Walmart-exclusive brand's new packaging.Spotted in stores in March and April, the endcap display merchandised Headquarters hair care SKUs for oily, dry, balanced or combination scalps while communicating the brand has a "new look" and employing colors, such as lavender and light green, found on the revamped packaging. Prior to its January relaunch, the packaging had depicted the brand's logo in a slight swirl and had one main color per SKU. The new packaging design depicts the brand's logo linearly and employs two or three colors for each product.Headquarters counted down to the relaunch from Jan. 13-18 with a series of Instagram updates, which depicted blurred images of the product packaging. A Jan. 19 update on the social platform unveiled the new packaging, declaring Headquarters “got hotter.” The brand drummed up further support for the relaunch by dangling a free scalp scrubber to Walmart shoppers who purchased two brand products from March 15 to April 15 and submitted a copy of their receipt to a promotional web page. Multiple Instagram updates plugged the promotion.Created through Harry's' innovation group Harry’s Labs, Headquarters SKUs rolled out to Walmart stores and Walmart.com in January 2021. The lineup comprises a dozen SKUs priced at $7.48 for oily, dry, balanced or combination scalps and hair. The brand is the most recent example of Harry’s steady expansion beyond its flagship razors. In 2019, Harry’s rolled out women's body care brand Flamingo exclusively at channel rival Target.