Hair Care

The collaboration brings beauty brand discovery to a broader audience, starting in the Southeast.

Unilever positions the hair care brand as a luxury for consumers.

We present a case study for this 2025 REGGIE Award winner: Your Style Made Simple.

We break down the marketing campaign, which included in-store displays, social media plugs and digital ads on Ulta.com.

Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership.

The Unilever hair-care brand activated its 18th annual sponsorship of New York Fashion Week in February by launching an A-List Collection exclusively at Target.

We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date.

Explore how retailers are elevating the category with increasingly competitive annual spring sales.

Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.

We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target.

The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services.  

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.