Hair Care

The Unilever hair-care brand activated its 18th annual sponsorship of New York Fashion Week in February by launching an A-List Collection exclusively at Target.

We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date.

Explore how retailers are elevating the category with increasingly competitive annual spring sales.

Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.