Social Media

Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey.

The campaign features Brandon Ingram of the Toronto Raptors and five flavor mascots.

Ulta Beauty created its first-ever collective of professional female athletes who embody confidence and resilience to encourage young consumers to stay in the game.

Creators are expanding beyond TikTok and Instagram to platforms like Substack, Discord and Reddit, where deeper trust is built through long-form and subscription content.

Crocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel.

Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

Marketing VP Julia Galotto shares new marketing strategies founded on consumer research.

Coca-Cola leans into fan innovation with new Sprite + Tea flavor, blending digital buzz with lifestyle branding.

Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels.

Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.