Ace Links Retail Media With Influencer Marketing The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers. Excel Positions Gum as a Personal Ritual in 'Chew Good' Platform The platform launch follows last year's brand refresh. Heinz's Love Lid Lets Consumers Choose Their Perfect Squeeze The brand’s customizable lid is part of a limited-time bundle for peak grilling season. Reese's Oreo Marks One Year With Nostalgia-Fueled Campaign The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. M&M's Hits the Road on Cycling's Tour de France The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences. Cutwater Takes the Stress Out of Summer Hosting The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer. KDP Study: Gen Z Is Swapping Go-To Drinks for Digital Discovery Beverage manufacturers are always chasing innovation, but that pursuit is more important than ever, according to Keurig Dr Pepper's second annual State of Beverages trend report. Henkel Hits Streets With Göt2b Mobile Experience The 'Non-Stop' traveling beauty shop redefines a traditional pop-up concept. Secret Uses Creators to Target Young Professionals Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments. Target Taps Into the Power of Social Media Big-box retailer launches two creator programs designed to turn inspiration into purchase. 1 2 3 4 5 Next Last
