Evolving Retail Media Landscape Emphasizes Need for Industry to Connect

No one can ignore retail media’s impact and influence in the commerce marketing landscape these last few years. The roughly $55 billion industry today is quickly emerging as the new center of the advertising universe, set to surpass linear TV in spend next year. By 2028, it will triple, reaching $129.9 billion, a $75 billion increase from 2024, according to eMarketer’s projections.

As the state of retail media continues to evolve at this fast pace, new trends, solution providers/entities, guidelines and challenges also emerge, such as in-store retail media, IAB’s industry definitions and measurement standards, connected TV (CTV) and digital out-of-home (DOOH).

The need to connect with industry peers is why the Path to Purchase Institute created the CONNECT Hosted Buyer Program, our version of corporate speed dating for CPG brands and solution providers/agencies.

The CONNECT Hosted Buyer Program offers a unique opportunity for decision-makers from CPGs (the guests) and solution providers (the hosts) to be matched up for a number of 20-minute, back-to-back and highly curated one-on-one meetings.