What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.
AI can provide real-time insights at scale to address execution challenges from pricing compliance, to on shelf availability, to display execution and new product launches.
As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap.
Shifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price.
AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.
Understanding important missions shaping today’s shoppers can help brands better anticipate consumer attitudes and behaviors in an environment defined by lasting disruption.
P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."
