Explore Industry Trends, Challenges & Innovations at P2PI LIVE

The Path to Purchase Institute has added new sessions and speakers to next week’s already packed agenda for its flagship conference, P2PI LIVE & Expo, Nov. 12-14. Many sessions are focused on the rapidly evolving and expanding retail media realm and evolving market dynamics. The event will cover a diverse array of insights and expert analysis on trends and innovations, measurement tactics, customer data-driven approaches, fragmentation, diverse consumers, brand strategies and more. Explore the event agenda to see the latest additions and stay ahead of the curve by learning about strategies and tools empowering brands in today’s dynamic market. Key sessions include:“The 'Why' Behind the Buy for Gen Z Moms” with BSM Media.“Beyond the Banner: Innovative Strategies for Activating New Customers” with Kraft Heinz, Swish Brand Experiences and Hummus Goodness.A panel on “Omnichannel Unlocked: Bridging the Gap in a Fragmented World” with Vibenomics, Hayden Consultancy, Starcom and P2PI.“Navigating the Future of Retail Media: Staying Ahead of the Curve” with Mirakl, The 98 and P2PI.“Driving Brand Growth Through Unified Retail Media Networks” with Costco Wholesale, Walgreens Advertising Group, Albertsons Media Collective and Koddi.“Building Better Loyalty Programs: Unify Customer Value Delivery to Crush Marketing Silos” with Brandmovers and P2PI.“Closed-Loop Measurement Beyond Retail Media: How Data Is Transforming BevAlc” with Riboli Family Wines and Epsilon.“Exploring Retail Strategies for Diverse Consumers” with PDG Insights.A panel on “Consumer Engagement in the Digital Age” with ReserveBar, DoorDash, Tomorrow and Breakthru Beverage Group.“Emerging Brands 2.0: Navigating Evolving Market Dynamics” with Smurfit Westrock.Attending this event can be a game-changer for commerce marketers looking to elevate their strategies and drive results. Don’t miss this opportunity to get ahead of the curve. The event will take place in Schaumburg, Illinois, at Renaissance Convention Center Hotel. We promise a packed agenda and blend of education, inspiration and valuable insights through informative sessions covering dedicated topics and tracks.

Explore Industry Trends, Challenges & Innovations at P2PI LIVE

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