Research/Analytics/Insights

Shoppers often plan their shopping trips, but when it comes to snacks and sweets, the real decisions aren’t made until they get in the aisle, according to new insights from 84.51°.

New research suggests that although brands should treat the milestone as a meaningful commerce opportunity, they shouldn't assume universal enthusiasm.

P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.

Research from Kroger’s 84.51° reveals how wellness goals and financial caution are reshaping new-year behaviors.

BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns.

BirdDog's Shaun Brown shares research findings and best practices for investment.

See event speakers and agenda topics from the Feb. 19 event, and register for our May 6-8 Retail Media Summit in Rosemont, Illinois. 

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

The event, Nov. 12-14, will provide an array of insights and expert analysis on data-driven approaches, fragmentation, diverse consumers, evolving market dynamics and more.

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.