The event, Nov. 12-14, will provide an array of insights and expert analysis on data-driven approaches, fragmentation, diverse consumers, evolving market dynamics and more.
Join our discussion where industry leaders explore how measuring engagement inside of physical stores improves the customer path to purchase and lifts sales for both brands and retailers.
While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.
The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.
Among its Oct. 1 announcements, the retailer has expanded availability of its new self-serve insights integration with Walmart Connect, and it will rebrand Walmart Luminate to “Scintilla” next year.
While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.
