The Quest to Measure In-Store Retail Media As brands invest more in the physical store, marketers look beyond sales lift to evaluate success. Explore Industry Trends, Challenges & Innovations at P2PI LIVE The event, Nov. 12-14, will provide an array of insights and expert analysis on data-driven approaches, fragmentation, diverse consumers, evolving market dynamics and more. Introducing the 2022 Class of P2PI’s 40 Under 40 League of Leaders Examines Retailer Digital Media Platforms Starcom Helps Kraft Heinz Adjust Strategy Execs share how they drive innovation through digital engagement, data and retail partnerships Walgreens Chooses OMD for Media Account Walgreens Reviews Media Account 2012 Shopper Marketing Effie Awards Sara Lee Nods to Life's Imperfections Campaign targets moms by offering deli meal solutions Best Buy Challenges Santa 1 2 Next Last