Chi Haircare Launches TikTok Shop
Chi Haircare has launched its own TikTok Shop as the brand’s parent company, Farouk Systems, seeks to connect with a broader audience and provide easier access to its products, according to a media release shared with the Path to Purchase Institute.
TikTok, which is an extremely popular short-form video sharing platform owned by the China-based ByteDance, fully launched its “Shop” tool and tab in the U.S. in September 2023. TikTok Shop enables brands and retailers to showcase and sell products to the platform’s many users, and manage things like shipping, fulfillment and point of purchase. It also offers access to campaigns, TikTok Shop Ads and a selection of promotional tools.
[Also Read: Instagram Ditches Live Shopping, While TikTok Doubles Down]
As TikTok continues to be a particularly popular hub for beauty enthusiasts and Gen Z consumers, Chi says it saw the importance of meeting consumers where they are most engaged. By establishing its presence on TikTok Shop, the brand is leveraging its expertise in haircare to offer personalized recommendations, exclusive deals and engaging content to its growing community, per the release.
"We are thrilled to be launching our official TikTok Shop, offering our customers a convenient and immersive shopping experience," Farouk Shami, founder and chairman of Farouk Systems, said. “TikTok is a powerful platform for beauty inspiration and education, and we are excited to make our products easily accessible to the vibrant TikTok community."
Chi's TikTok Shop will feature a curated selection of its “best-selling” products, including Chi’s Spin N Curl tool in mint green, The Sparkler flat iron, Volumizer four-in-one blowout brush, 44 Iron Guard thermal protection spray and its Silk Infusion product.
To draw attention to the launch, Chi is offering 15% off products available on TikTok Shop from March 26–30. The brand says users can also expect to see tutorials, limited-time deals, product demonstrations and collaborations with TikTok creators in the future.
Interestingly, Jungle Scout’s “Consumer Trends Report” for the first quarter of 2024 found that one in three shoppers browse TikTok Shop at least once a week, and nearly one in four have bought a product there. The study also showed that 70% of Gen Z are likely to buy a product they see on TikTok.
Chi’s Walmart Launch
In related news, Chi earlier this month rolled out an expanded product assortment at 600 Walmart locations across the U.S.
To elevate its expanding brand presence and drive excitement, Farouk Systems introduced a "Win a Glam Day with Chi x Walmart" giveaway. The exclusive contest will select five winners to partake in a “day of glamor” and award prizes, including:
- Roundtrip airfare and hotel stay at Embassy Suites The Woodlands, Texas.
- A personalized makeover by a celebrity hairstylist.
- An exclusive tour of the Chi headquarters in Houston, Texas.
Consumers in the U.S. can enter March 18 to June 18 by uploading a photo/selfie at a participating Walmart store near the Chi products to Facebook, Instagram or TikTok, using the hashtag #ChiiSweepstakes and tagging @chihaircare. Winners will be announced on June 19.