Collaboration

Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025.

Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.

Mondelez is one of the first to use Fetch to drive consumers to Albertsons' banners with in-app, purchase-based offers designed to acquire shoppers, increase sales and drive retailer-specific loyalty.

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.

“Engage Media Full-Service” enables convenience retailers to deploy custom, branded content across their at-pump video network to drive in-store traffic.

The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

ShopRite stores are using Tally, Simbe’s autonomous item-scanning robot, to enhance inventory and operation insights.