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Solutions & Innovations
Path to Purchase NOW Series 2023
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Digital Edition Archives
Retail Radar: Petco Partners; Ace Thinks Beyond Hardware
The past week's retail news included strategies to appeal to budget shoppers and a fresh pet food partnership.
Walmart Focuses on CTV Ad Personalization
The retailer has integrated Innovid’s personalization and AI capabilities within the Walmart DSP, allowing advertisers to enhance content and ad creative in real time.
German Grocer Rewe Opens Fourth Hybrid-Autonomous Store
The largest 'Pick & Go' store to date, this latest location features a just-walk-out shopping experience that uses intelligent cameras and shelf sensors.
Best Buy, Roku Build Advertising, Product Partnership
The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.
Tula Campaign Focuses on ‘Edu-Tainment’ at Ulta
The P&G-owned skincare brand partnered with Ulta Beauty to celebrate its brand-designated micro-holiday, “Embrace Your Skin Day.”
Pricer Explores Sustainable Electronic Shelf Labels
Swedish companies Pricer and Epishine have joined forces to create a sustainable solution for powering ESLs through indoor ambient light.
Glossier Teams Up with Sephora
As part of its reentry into physical retail, the digital native rolls out to 600 Sephora locations in the U.S. and Canada — while also opening a new flagship store in New York.
IGA, Ideal Launch Media Network for Independent Retailers
The Independent Grocers Alliance has entered into a marketing agreement with Ideal by Design House to provide an on- and off-platform network.
Inside Petco's Shop-in-Shop at Canadian Tire
Petco doubles down on the retail partnership by expanding its presence inside the Canadian lifestyle retailer’s stores.
Molson Coors Deploys ‘Cart-Stopper’ Displays Ahead of Super Bowl
As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings.
Walmart Connect Adds Automation Partner
Trellis has partnered with the Walmart Connect API to automate key components of the retail giant’s advertising platform using AI.
LeapFrog Maker Rolls Out Post-Holiday Recycling Program
VTech is sponsoring an expanded program with TerraCycle encouraging consumers to discard broken electronic toys at drop-off locations or via shipment.