Collaboration

The alliance also includes opportunities for integrated marketing campaigns, digital content and brand-led activations across Disney’s media platforms.

The manufacturer selected the WPP Enterprise Solutions company to unify shopper marketing, digital shelf and retail media efforts.

Learn how advertisers will have more ways to activate RedVest Media campaigns alongside other retail media investments.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.

The retailer shares research on why brands should repeat messaging to reach relevant audiences.

Here's why brands will better understand how their YouTube campaigns directly impact sales at Walmart.

The collaboration combines the retailer's national footprint with Lids' headwear expertise to create a new destination for licensed fan merchandise.

In a world of plentiful tech solutions, Breaktime Media's Brad Godwin talks about the importance of human connection.

The retailer's CMO, a Retail Media Summit keynoter, explains why the collaboration will amplify shopper savings.