Collaboration

Project Partners Network's Leigh Ann Schwarzkopf highlights successful collabs in BevAlc, beauty and elsewhere.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.

The alliance also includes opportunities for integrated marketing campaigns, digital content and brand-led activations across Disney’s media platforms.

The manufacturer selected the WPP Enterprise Solutions company to unify shopper marketing, digital shelf and retail media efforts.

Learn how advertisers will have more ways to activate RedVest Media campaigns alongside other retail media investments.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.

The retailer shares research on why brands should repeat messaging to reach relevant audiences.

Here's why brands will better understand how their YouTube campaigns directly impact sales at Walmart.