Collaboration

The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services.  

The warehouse giant admits it's still the early days, though.

This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

The move provides a visible and easy access point to a popular gift-giving and holiday category: small appliances.

All commerce marketing professionals and P2PI members can RSVP now for the laid-back, end-of-year networking event in Stamford, Connecticut.

The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025.

Redner's Markets will leverage Grocery TV's in-house technology stack to power advertising screens at the entrance and front end of stores.

We honored the winners of our fourth annual awards program at a special breakfast ceremony at P2PI LIVE & Expo in Chicagoland. Check out a gallery from the event!

Reddit advertisers can now access InMarket Lift Conversion Index insights to measure campaign impact, including store visits and sales lift.