2023 TikTok Trends

Competition for attention in the digital world is high, and TikTok keeps raising the bar.

Every day, more brands are capitalizing on the uniquely engaged audience of over 1 billion users who spend an average of 1.5 hours on the app each day. 

From TikToks popping up in DOOH, OTT and linear placements, to in-app SEO and shoppable media, marketers need to stay ahead of the curve, or risk being left behind.