Marketing Tactics

Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.

The regional grocer’s new white-label portal helps brands reach shoppers in-store, out-of-store and online.

Target has partnered with actor, author and social media influencer Tabitha Brown on four limited-edition and exclusive collections of products that will launch through the spring of 2023.

The Path to Purchase Institute, in partnership with 84.51°, is proud to announce the winners of its second annual OmniShopper Awards.

CPG's loyalty & rewards leader details how promotions mix has shifted toward digital.

The winning Frito-Lay P-O-P designs will be displayed at the PAVE booth at P2PI LIVE in Chicago, Oct 18-20.

Bryan Gildenberg shares how to navigate the integration of commerce, media and content.

Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.

The 6,000-square-foot Disney Encanto x Camp experience immerses children and families in Walt Disney Animation Studios' popular film.