Marketing Tactics

Target has partnered with actor, author and social media influencer Tabitha Brown on four limited-edition and exclusive collections of products that will launch through the spring of 2023.

The Path to Purchase Institute, in partnership with 84.51°, is proud to announce the winners of its second annual OmniShopper Awards.

CPG's loyalty & rewards leader details how promotions mix has shifted toward digital.

The winning Frito-Lay P-O-P designs will be displayed at the PAVE booth at P2PI LIVE in Chicago, Oct 18-20.

Bryan Gildenberg shares how to navigate the integration of commerce, media and content.

Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.

The 6,000-square-foot Disney Encanto x Camp experience immerses children and families in Walt Disney Animation Studios' popular film.

The Institute's annual Trends survey covers the overall market and today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.

Want to know what to expect at P2PI LIVE? Here’s the inside scoop …