Marketing Tactics

In a multi-faceted omnichannel campaign, the snack brand's variety packs mark the return of its “Back-to-School Blast Off” program, which leverages star power and a cause element in stores and online.

In collaboration with CitrusAd, Gopuff's retail media arm is also expanding on-site ad inventory beyond sponsored products and search to include relevant sponsored product carousels.

The Path to Purchase Institute and a handful of our sister brands are on Folio's shortlist for excellence in editorial content and design across print and digital media in the publishing community.

There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably.

The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.

Walmart is continuing to beef up its retailer media network by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.

This year's guide features in-depth profiles from 10 leading companies.

The grocer focused on enhancing its service offerings, including a greater selection of grab-and-go meal options, expanded pharmacies and additional self-checkout kiosks at five existing stores so far in 2022.

Five reasons you should join us in Chicago this fall for our flagship event.

​​​​​​​A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.