BP’s Derek Gaskins to Keynote at P2PI LIVE & Expo
The Path to Purchase Institute has added a new keynote session to the P2PI LIVE & Expo agenda. Derek Gaskins, BP’s head of guest experience, will take the stage on Nov. 12 to spotlight how the c-store giant is redefining convenience retail with data, design and shopper-centric innovation.
Session Details
From food to fuel to mobile, BP is weaving together data and design to create seamless, personalized shopper journeys that strengthen loyalty and elevate every interaction.
In this general session, titled “Reimagining Convenience: BP and the Shopper Experience of Tomorrow,” attendees will learn how the company’s new retail media network is connecting brands and shoppers, why store design and merchandising remain critical to convenience, and which consumer and industry trends are shaping the road ahead.
About the Speaker
As head of guest experience, Derek Gaskins leads merchandising, category management, fuel, store design and development across multiple retail banners, including Thorntons, TravelCenters of America, Amoco, ampm and Arco. He’s held senior leadership roles at Yesway, Rutter’s, the National Association of Convenience Stores and Giant Eagle, and brings decades of experience in marketing, merchandising and store innovation.
Why It Matters
The convenience retail sector is at a turning point, as companies seek to merge traditional in-store experiences with digital engagement and loyalty ecosystems. Gaskins’ session will offer attendees a front-row view into how a global leader like BP is approaching this evolution — and what it means for brand and retail partners in the years ahead.
About P2PI LIVE
P2PI LIVE & Expo, taking place Nov. 11-13, 2025, at the Renaissance Convention Center Hotel in Schaumburg, Illinois, will bring together top commerce marketing professionals for three days of strategy, insights and networking.
