Marketing Tactics

Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.

Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

The brand enters a new category after its incubator develops plant-based jerky treats for dogs.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women.