Grocery TV Marks Milestone Amid In-Store Retail Media Growth

Grocery TV has surpassed 6,500 store locations for its in-store retail media platform, now reaching 95 million unique shoppers across the U.S. each month.

The milestone coincides with the New York-based company’s rebrand, which introduces a new visual identity and updated mission “to build the platform that powers the growth of in-store retail media.”

Grocery TV partners with more than 120 grocery retailers across the U.S. — such as Hy-Vee, Giant Eagle and Northeast Grocery Inc. — to help them establish and scale in-store media networks. Its platform is designed to accommodate a variety of store formats and layouts, with an average six-week implementation process aimed at accelerating speed to market, according to a media release.

“Our rebrand celebrates our scale and what that means for the growth of this category,” Marlow Nickell, CEO and co-founder of Grocery TV, said in the release. “It also re-centers our mission on the importance of the physical store as a place for connection, inspiration and ultimately, conversion.”

The company has expanded its footprint across multiple store zones — including endcaps, center store and service departments — to help brands and retailers deliver more targeted and relevant content to shoppers. 

Grocery TV has also published industry benchmarks in its “In-Store Retail Media Playbook for Brands,” highlighting results such as a 4.7x return on ad spend and a 14% sales lift for CPG campaigns.

Looking ahead, Grocery TV plans to continue expanding its platform and partnerships to further advance the in-store retail media category and strengthen how brands connect with shoppers at the point of purchase.