Marketing Tactics

Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.

The snack brand pays homage to the region where hard pretzels originated and asks consumers to share how they "Just Add Gold" to their lives for a weekly chance to win cash.

Commercial cleaning company Ecolab launched a retail product line exclusively at The Home Depot in February.

The Path to Purchase Institute's Commerce Quarterly report

Pernod Ricard USA’s Absolut is activating its official sponsorship of the Coachella Valley Music and Arts Festival with an experience aimed at forming friendships, both on the festival grounds and virtually.

The location has undergone significant design changes and added features, a memorial site and an overall fresh look in an effort to welcome reluctant shoppers back to the site of the mass shooting.

Our latest research provides updated insights into shopping patterns, new areas of opportunity and the factors that could influence future behaviors.

​​​​​​​Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands.