Marketing Tactics

We’ve seen companies consistently leverage these mini-marketing opportunities, partially made popular via social media, for recognizable occasions like “Galentine’s” Day and International Women’s Day as well as lesser-known micro-holidays.

A snapshot of industry leaders from the P2PI member community: Sunkist Growers and Jack Link’s Protein Snacks.

The Path to Purchase Institute's most unique conference of the year invites the industry to connect with peers and partake in out-of-the-box sessions designed to inspire innovation and new strategic direction.

To honor the micro-holiday and Crayola's 120th anniversary, the brand is giving away free customizable crayon boxes at its immersive Crayola Experience stores.

The Honest Co. gave Walmart an exclusive line of personal care baby products as the eco-friendly, digital-first brand made its debut at thousands of the mass merchant’s stores.

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

The brand recently launched limited-edition Easy Ups training underwear with prints from Hasbro’s Peppa Pig children's TV show exclusively at Walmart.

The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.

Today's bev alc shoppers expect more from their drinking experiences, prioritizing higher-quality beverages even as they intend to moderate overall consumption in conjunction with falling confidence in the economy, according to a recent report. 

We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.