Marketing Tactics

The brand stages short but effective campaigns at various retailers.

The full-funnel campaign includes videos and in-store signage.

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.

Retailers, CPG brands, solution providers and industry thought leaders will take the stage to explore data, AI, today's consumer and more at our annual conference, May 13-15 in Philadelphia.

Recent retail news includes Target promoting Circle Week and its new, tiered loyalty program with spots featuring Kristen Wiig's Target Lady character.

The Home Depot encouraged shoppers to stock up for spring cleaning with a bulk-purchase incentive on supplies from Procter & Gamble.

The third annual awards program spotlights the next generation of leaders in commerce marketing.

Recent retail news includes Walmart adding more higher-end items and adding polish to some store displays.