2021 OmniShopper Awards Case Studies

The Path to Purchase Institute’s inaugural OmniShopper Awards program is the first and only recognition designed to honor excellence in shopper engagement across the entire path to purchase. Much like the Institute’s now-retired Design of the Times Awards, which ran for the last 26 years, the new program recognizes and shines a spotlight on in-store marketing in all its forms, including newer tools like retail media and traditional methods like in-store displays. Overall, there were 20 winning campaigns in 12 categories. Read on for the details about the 2021 winners … CATEGORIES/WINNERS: Integrated Path to Purchase Activation Campaign: “Say Aloha to Flavortown” summer sweepstakes Campaign: “Homemade Heroes” Campaign: Neutrogena “Makeup the Gap 2020” Campaign: “Sing It With Oreo” Campaign: “Back to Well” at Walmart Collaborative: Brand-Retailer (Long-Term Partnership) Campaign: 2021 Sam's Club/PepsiCo “Always On” portfolio support Collaborative: Brand-Retailer (Single Activation) Campaign: Make it Home In-Store Marketing: On-Shelf Campaign Campaign: “Be the Best House on the Block” In-Store Marketing: Digital Activation Campaign: Sanpellegrino/Sam’s Club virtual bartender Campaign: “Your One-Stop Gift Shop – Cheers to the Naughty & Nice” In-Store Marketing: Store/Aisle Reinvention Campaign: Timberland Herald Square New York shoe wall redesign In-Store Marketing: Product Display (Temporary) Campaign: Walmart/Bud Light Super Bowl activation Campaign: Bic Us. Campaign: Jefferson’s Ocean replica ship bookend display In-Store Marketing: Product Display (Long-term) Campaign: LED+ Display Digital: Digital Media Activation (Non-Retail Media) Campaign: All good Digital: Mobile Activation Campaign: Connecting shoppers with high-demand products during unprecedented shortages Campaign: Off The Eaten Path (OTEP) engagement with moment marketing at scale Digital: Retail Media Activation Campaign: Build Your Own First Aid Kit Digital: Social Media Activation Campaign: Driving social commerce for Tillamook with hyphen

2021 OmniShopper Awards Case Studies

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