Michael Applebaum
ARTICLES BY THIS AUTHOR
- 12/1/2025
2025 OmniShopper Awards: Collaborative: Brand-Retailer
Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. - 12/1/2025
2025 OmniShopper Awards: In-Store Marketing
Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories. - 12/1/2025
2025 OmniShopper Awards: Packaging
One campaign won an OmniShopper Award in the "Packaging" category. - 12/1/2025
2025 OmniShopper Awards: Integrated Path to Purchase Activation
Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category. - 12/1/2025
2025 OmniShopper Awards: Digital
Four campaigns won OmniShopper Awards in four "Digital" categories. - 9/17/2025
Unilever Case Study: 'Walgreens Pick Me Ups'
We present a case study for this 2025 REGGIE Award winner: Walgreens x Unilever Pick Me Ups. - 9/17/2025
Unilever Case Study: 'Your Style Made Simple'
We present a case study for this 2025 REGGIE Award winner: Your Style Made Simple. - 9/17/2025
Hershey Case Study: 'Shaq-a-licious XL Gummies Launch at Walmart'
We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart. - 7/13/2025
How Brands Like Clorox, Brita Build Personalization-at-Scale Frameworks
CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale. - 12/15/2024
2024 OmniShopper Awards: Packaging
One campaign won an OmniShopper Award in the "Packaging" category.
