Top Retail Media-Related Stories From November
CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month.
A number of retailers, brands and commerce marketing entities shared retail media-related advancements, research and other news and perspectives in November. Some of P2PI’s notable headlines included:
- In-Store Retail Media Is All That: Andrew Lipsman put the focus on in-store retail media during his day two keynote at P2PI LIVE & Expo, discussing the inevitability of stores’ digital future.
- Retail Media Summit UK 2024 Recap: P2PI’s sold-out event in London provided more on the future of RMNs and discussed the main opportunities and challenges as the industry emerges as a major channel to reach consumers within the retail ecosystem.
- WATCH: Retail Media Unplugged, Clear Channel UK: P2PI chats with Clear Channel UK's Colin Horan on location at Retail Media Summit UK in London.
- WATCH: Retail Media Unplugged, Stratacache: P2PI chats with Stratacache's Chris Riegel on location at Retail Media Summit UK in London.
- CVS Media Exchange Introduces Private Marketplace: CMX Private Marketplace helps brands manage Sponsored Product campaigns with expanded targeting capabilities and offline sales insights.
- Industry Leaders Launch Women in Retail Media Collective: The network was designed to support and empower women in the fast-growing sector by offering career mentorship, speaking opportunities and market trends and insights.
- Addressing Convenience Store Fragmentation, Data’s Emerging Role: We break down the highly fragmented sector by the numbers and talk with companies creating solutions to help brands reach regional and loyal customer bases through deterministic data.
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- Q&A: How Will AI-Assisted Shopping Impact Retail Media and Commerce?: Jason Goldberg, chief commerce strategy officer at Publicis Groupe, shares how he thinks AI shopping assistants like Perplexity’s "Shop Like a Pro" will transform commerce and retail media.
- Regional Grocer Adds In-Store Retail Media Touchpoints: Redner's Markets will leverage Grocery TV's in-house technology stack to power advertising screens at the entrance and front end of stores.
- Loblaw Advance to Co-Host P2PI's Retail Media Summit Canada: Join influential minds in retail and advertising for an evolved one-day experience designed to explore and redefine retail media's landscape in Canada and beyond.
- CVS Media Exchange Launches In-Store Audio Ads: Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming.
- 7-Eleven Expanding In-Store Radio Network to All U.S. Stores: Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores.
P2PI Member Exclusives:
- Estee Lauder Storefront Launches on Amazon: The prestige brand's shop includes a virtual foundation tool that's exclusive to Amazon.
- WATCH: Membership Matters: How Loyalty Programs Drive Consumer Choice: Pamela Young of CVS Media Exchange shares insights and takeaways from new research conducted in partnership with the P2PI on loyalty programs and the drivers of customer loyalty.
- 84.51° Helps Clorox Understand Its Prices in a Time of Rapid Change: Inflation has caused prices to shift so much over the past two years that The Clorox Co. felt it needed a better perspective on the optimal cost of its products. In the spring, it turned to Kroger’s retail data science company for help.