Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.
Menasha Packaging's Regina Bailey stresses the strategic imperative of integrating AI-driven insights, digital engagement and physical in-store execution into a unified, 360-degree omnichannel ecosystem.
Chicory's Yuni Baker-Saito, Walmart Connect's Dominic Soria and Danone's MK Woltz break down the effectiveness of off-site and the approaches — and internal structures — that often hold CPG brands back.
Orange Apron Media's Stephenie Cattonar and Vantage's Drew Cashmore explore why strong technology infrastructure is essential for building a scalable retailer media network at P2PI's Retail Media Summit.
Seven signals are defining the future of commerce, media and the shopper experience.
Read on for insights from leading brands, retailers, agencies and tech providers.