Estee Lauder Overhauls Digital Marketing Workflows With Gen AI See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution. Top Retail Media-Related Stories From November CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month. Estee Lauder Storefront Launches on Amazon The prestige brand's shop includes a virtual foundation tool that's exclusive to Amazon. 2024 Women of Excellence, Industry Impact Profiles of Industry Impact winners Jill Cruz, Christine Foster, Melissa Gallo, Sally Tobin and Alexandra Trott. Estee Lauder Leverages Generative AI to Enhance Online Experience Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences. Costco Paves Its Own Way in E-Commerce Costco Bets on Prestige Beauty to Help Drive Growth Vizio Makes Sound Decisions P-O-P firm's design solution props up manufacturer's merchandising strategy at Sam's, Costco Cosmetics Come Out to Play Faced with blurred channels, younger shoppers and pricing pressures, brands mix technology and marketing tactics to spur growth Sony Puts Smurfs in Sephora 1 2 3 Next Last