Tinuiti Acquires Social Marketing Agency

Tinuiti, a New York-based independent performance marketing firm centered on streaming TV and digital advertising, has acquired Ampush, a marketing agency that focuses on social platforms and provides end-to-end performance creative and customer acquisition capabilities.

The acquisition expands Tinuiti's paid social capabilities, while additionally giving its clients access to distinctive end-to-end social, creative and measurement capabilities that leverages data technology, according to a news release.

Founded in 2010 and also based in New York, Ampush has nearly 90 employees. The company partners with e-commerce and subscription commerce brands including Instacart, Blenders Eyewear and Starz. Ampush found its footing by helping digital-native brands find profitable customer growth using novel technologies and social tactics to connect the right consumers with the right brands.

Tinuiti says the acquisition offers its clients:

• Performance creative for social: Agile creative production including access to graphic designers, videographers, user-generated content (UGC) production, proprietary content sites and influencer relationships to optimize messaging.
• Customization throughout the funnel: Extensive testing and optimization of the connection between "pre-click" ad creative and audiences, with "post-click" curated landing pages, checkout flows and personalized experiences.
• Analytics: Proprietary tech that integrates across any data source and empowers teams to leverage client-specific insights and unique solutions to build an edge in marketing.

"With Tinuiti's acquisition of Ampush, we're unlocking a new level of social capabilities for clients designed not only for today's landscape, but for long-term success — an end-to-end offering with expertise that combines creative with differentiated landing page technology and data,” Zach Morrison, CEO at Tinuiti, said in the release. “Not only [is Ampush] the right business fit, [it’s] also the right cultural fit who shares similar values and core philosophies for creating employee happiness and establishing an environment that empowers its employees with a culture of ownership."

This deal was facilitated for Tinuiti by New Mountain Capital, while Palazzo served as exclusive financial advisor to Ampush. This is the third acquisition since 2021 for Tinuiti, following the purchase of The Ortega Group, an Amazon-specialist agency in March 2021, and Bliss Point Media in August 2021, which formally launched Tinuiti's Streaming+ division. Ampush CEO Jon Oberlander will lead the Tinuiti social division as executive vice president of social and report to Tinuiti's chief solutions officer, Obele Brown-West.

Last year was a strong one for Tinuiti. Highlights included becoming PacSun's Paid Media Agency of Record and Digital Agency of Record for The Honest Co. Also, the company earned a vote of confidence from Amazon Ads after being elevated to the e-commerce giant’s “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon’s Ads Partner Network.

Tinuiti also secured agency partnerships with Snap Inc. and Reddit, and was named Microsoft's Global Agency of the Year and Partner of the Year. The company is also a Google Premier partner and International Growth partner, Meta Premium Marketing partner and Kochava Authorized Agency partner.