Predictive Analytics

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

Barrows and Qsic are integrating digital and first-party retail data from real-world transactions to measure performance.

The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.

Google’s Gemini-powered AI tools are pushing retailers beyond pilots and into real-world execution across discovery, commerce and customer service.

The updates signal Walmart’s push to evolve retail media beyond static targeting and reporting toward systems that can anticipate advertiser needs, recommend optimizations and act on them in real time.

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.

The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.