Google, Inc.

In this webinar, industry leaders explore how measuring engagement inside of physical stores improves the customer path to purchase and lifts sales for both brands and retailers.

This year's event provided attendees with diverse perspectives on advancing their retail media journeys.

Brands should consider a few factors at play to stay ahead of rapid change, writes Diaz Nesamoney of Jivox.

Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Jason Goldberg, chief commerce strategy officer at Publicis Groupe, shares how he thinks AI shopping assistants like Perplexity’s "Shop Like a Pro" will transform commerce and retail media.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.