Social/Influencer Marketing

The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions.

The formerly internal program is looking for sports-focused social media enthusiasts to work with the retailer’s brand partners to create original, first-person content. 

The report leverages Keen’s Marketing Elasticity Engine to analyze trends across social media, retail media networks, digital and display, and compare the impacts based on brand size and level of investment.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.

Acorn's Ali Smith shares ways to leverage remarkable creative to its full potential.

Here's a snapshot of an industry leader from the P2PI member community.

We present a case study for this 2024 REGGIE Award winner: Walmart Ugly Sundaes.

The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits.

Bazaarvoice has added Content Coach, Photo Captions for Instagram and Creator Discovery, all powered by the platform's HarmonyAI technology.

L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls.