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Path to Purchase NOW Series 2023
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Retail Intel Webinar Series 2022
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2023 Media Kit
Exclusive: MessageWrap Installs Printed Conveyor Belts at 10,000th Store
The marketing agency has reached the milestone by helping retailer partners such as Target, Ahold Delhaize, Giant Eagle and BJ’s Wholesale Club promote campaigns/initiatives at checkout.
Retail Radar: Ace Adds Aubuchon; Circle K Grows New Loyalty Program
Recent retail news includes Lowe's renewal of its NFL sponsorship, and a Kroger-Albertsons agreement to sell off overlapping stores.
Advertisers to Increase Investment in Retail Media, Study Finds
Brands are reallocating funds from digital platforms and traditional media as well as non-advertising and “below-the-line” shopper/trade marketing, according to research from IAB.
Institute Members and Partners Recognized on Inc. 5000 List
Grocery TV, Pathformance Technologies and Chicory are among the companies named in the 2023 Inc. 5000 list of fastest-growing private companies in America.
Retail Radar: 7-Eleven Enters the Metaverse; Amazon Uses AI to Power Reviews
Recent retail news includes Aldi's purchase of Winn-Dixie and Harveys Supermarket, and 7-Eleven unveiling an updated mobile app.
PubMatic Grows Commerce Media Offerings
IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.
Retail Radar: Target Names New CMO; Walmart Shares Barbie's Shopping List
Recent retail news includes Target promoting a company veteran to chief marketing officer, and Walmart answering the question, 'What would Barbie buy?'
Publicis Groupe Introduces Retail Media Solutions Suite
The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.
Retail Radar: Walmart Nurtures Web3 Startups; Circle K Pilots New Loyalty Program
Other recent retail news includes Instacart's growing partnership with Pacvue, and 7-Eleven unleashing a new look and ad campaign for its Slurpees.
CitrusAd Introduces Keyword Bidding
The new capability, which is expected to go live by June, will allow marketers to include multiple keyword bid strategies within a single campaign.
Retail Radar: Walmart Rolls Out Digital Shelf Labels; Amazon Enhances Ad Targeting Capabilities
Recent news includes Walmart expanding digital shelf tags, and Amazon offering targeted ads during "Thursday Night Football."
Shell Completes Acquisition of Volta
The oil giant and convenience store operator has acquired a network of EV charging stations that double as a media network.