Advertising

It’s the latest step in the convenience retailer’s broader effort to elevate its brand, unify its marketing approach and modernize the customer experience.

The most effective application of AI isn't about replacement — it's about amplification, writes Placements.io's Evan Bowen.

InMarket surveys hundreds of marketers about their investment priorities every fall, but given how volatile the current economic climate is, the digital advertising company decided to do a fresh study in May.

Simon will focus on integrating the companies’ retail media capabilities.

The campaign is the Loblaw banner's ode to Canadian unity and strength.

The online grocer tested whether exposure to these ads indirectly improved the performance of its social media and search ads.

Bustos is known in the industry as the architect of industry retail media measurement standards for the U.S., Australia and Europe.

The omnichannel campaign leveraged AI and predictive tools for disruptive ads.

Following her departure from Albertsons Media Collective’s business strategy and marketing science team, the grocery giant appointed a new VP of measurement and media.

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.