Advertising

Bustos is known in the industry as the architect of industry retail media measurement standards for the U.S., Australia and Europe

The omnichannel campaign leveraged AI and predictive tools for disruptive ads.

Following her departure from Albertsons Media Collective’s business strategy and marketing science team, the grocery giant appointed a new VP of measurement and media.

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

Here's a snapshot of an industry leader from the P2PI member community.

The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

The collaboration underscores the companies’ shared goal to democratize retail media.

We present a case study for this 2024 REGGIE Award winner: I’m Just the Flu.