Advertising

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.

Here's a snapshot of an industry leader from the P2PI member community.

The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.

Orange Access allows advertisers to launch onsite and offsite campaigns, while also accessing intuitive reporting, in one platform.

The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.

Chris Roelle joins as managing director of agency partnerships, and Rob Streeter as senior vice president of product.

The collaboration enables Kargo Commerce (formerly StitcherAds) advertisers to directly access offline sales insights in TikTok Ads Manager.

On Sept. 12, Storefronts (think upfronts for in-store retail media) will give brand marketers a free opportunity to hear from U.S. retailer media networks on their 2025 plans and explore new trends and strategies.

Chief operating officers from both companies will take the stage at Retail Media Summit on June 26 in Chicago to address the potential for in-store retailer media networks to attract large, national brands.

New partnership will allow PubMatic’s advertisers to enhance campaigns by reaching Klarna’s audiences at the point of purchase.