Amazon Ads Names Advanced Partner Agency

Amazon Ads has given an advertising partner a vote of confidence and expanded their relationship. The e-commerce giant has elevated Tinuiti, an independent performance marketing firm in Streaming TV and digital advertising, to “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon’s Ads Partner Network.

The partners at this level have demonstrated customer engagement and expertise with Amazon Ads products such as Amazon DSP and sponsored ads and delivered growth for advertising clients, according to the retailer.

Tinuiti, which became a member of Amazon Ads’ original partner directory in 2018 and has a leadership team made up of many former Amazon employees, provides the end-to-end Amazon strategy capabilities to marketers, leveraging MobiusX, the firm's proprietary technology.

Designed to help drive online retail sales, MobiusX uses AI-powered advertising technology developed for the Amazon seller and vendor Uis and ads consoles, which is a custom dashboard first built in 2014, according to a news release from Tinuiti. In 2021, Tinuiti further enhanced its Amazon capabilities and acquired Ortega Group, an agency specialized in the retailer, to create full-service programs for Amazon and marketplaces.

In related news, Tinuiti entered into an agreement with Snap Inc. in August, and in February revealed a partnership with Reddit to become the platform's first independent agency partner. In addition to serving Amazon's Ads Partner Network, Tinuiti is also a Google Premier partner and International Growth partner, Meta Premium Marketing partner and Kochava Authorized Agency partner.

Amazon has also elevated other agencies to "advanced partner," including ChannelAdvisor, Skai and DataWeave.