Digital Marketing

Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.

The latest edition of Pinterest Academy offers interactive courses designed to help advertisers engage and inspire their target audiences on the platform.

The point-of-decision media company added Instacart alum Andrey Vinogradsky to prepare for retail expansion in 2023.

New York-based Ampush is the third acquisition since 2021 for independent performance marketing firm Tinuiti.

The digital merchandising platform rolls out capabilities for endcaps, checkout lane coolers, pharmacy screens and other touchpoints to enhance the in-store experience.

Research highlights how the pandemic and market factors in recent years have driven Baby Boomers to shop online more and try new brands, as well as how digital tools are impacting buying decisions.

Untie Nots will help boost Eagle Eye's promotional and loyalty technology offerings with digital games and challenges that engage shoppers.

Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.

The move supports CPG brands in personalizing the shopping experience and driving increased spend on grocers’ digital advertising platforms.

Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.

The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year.