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Solutions & Innovations
Retail Intel Webinar Series 2024
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2024 Media Kit
Wawa Unveils Retailer Media Network
Goose Media Network enables brand partners to engage shoppers through customizable ads and campaigns across Wawa’s website and app as well as video at the pump.
Walmart to Ramp up Retail Media Business With Vizio Acquisition
The purchase of the TV manufacturer and its advertising business would enable Walmart advertisers to connect with and serve shoppers in new ways, including TV and in-home entertainment and media experiences.
Lancome Leverages Influencers for DOOH Campaign
L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls.
Eagle Eye Solution Personalizes Promotions at Scale
EagleAI uses retailers’ existing customer data and machine learning algorithms to generate offers and communications created specifically for individual shoppers.
Becoming the Brand of Choice for the Super Bowl Season
InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy."
Skai to Present Retail Media Power Plays for 2024 at CES
In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10.
Sam’s Club Expands Video Advertising Capabilities
Advertisers can now layer connected TV ads, sponsored videos and interactive video content with first-party member data via the club chain's retailer media network.
Designing Retail Media for Discovery and Trial
Using in-store retail media to maximize shopper conversions
Introducing Retail Media Summit Canada
On Feb. 6, 2024, P2PI will bring an event designed to help CPGs, retailers and marketing professionals navigate the complicated retail media arena to Toronto.
Firework Makes Fast Company's ‘Next Big Things in Tech’ List
The video commerce platform is one of 119 companies recognized for their cutting-edge advancements this year and the potential to impact consumers, businesses and society overall.
Albertsons Makes Online Recipes More Shoppable
Through a new shoppable integration, Albertsons shoppers within Chicory's recipe network have a streamlined add-to-cart and checkout process.
Ad Spending Up Across Channels, Report Finds
Retail media, paid search and paid social spend grew from Q2 to Q3, with nearly every channel seeing its strongest spending month during the third quarter, according to Skai.