As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.
The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.
On-Demand Webinar: Join our webinar to discover how brands are blending traditional methods with digital innovation to stay ahead of trends and remain relevant in today's fast-paced world.
UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.