P2PI to Unveil Retail Media-Canadian Shopper Study

Recognizing the importance of retail media early on, the Path to Purchase Institute has fielded various research studies in the past few years to understand how marketers and shoppers alike perceive and engage with retailer media networks and related partners. For the first time this winter, we're expanding our research into the Canadian market to evaluate how retail media touches and is received by shoppers in the country along the path to purchase. 

The research will take a deep dive on shopper preferences, thoughts and interactions with various channels, merchandising and marketing tactics both in store and online. Cyndi Loza, P2PI senior editor, will present the findings and analysis exclusively at Retail Media Summit Canada on Feb. 19 in Toronto.

"I can't wait to share the results at RMS Canada. We've produced various reports — but never exclusively for the Canadian market," Loza said. "Since we’ve done shopper studies in the past, we’ll be able to compare how Canadian shoppers engage with and perceive retail media versus shoppers in the U.S. or England. Our research team also does a great job of segmenting the data to understand how people answered based on things like gender and age.”