Canada

How brand and shopper teams can keep the shoppers their programs already reach, learn from them and make every promotion start ahead of the last.

Retail media growth, evolving store formats, shopper insights and our picks for standout in-store activations.

Recent research finds half of shoppers are avoiding products with front-of-package warnings.

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.

The Metro Inc. discount grocery chain continues its expansion with a new location in Montreal.

Circle K Canada and Couche-Tard have launched a visit-based loyalty campaign that offers a $10,000 cash grand prize draw.

The ad spot celebrates the retailer’s “100% Canadian” operations.

The brand encouraged consumers to showcase their creativity at Chicago’s Lollapalooza festival.

Canadian grocer’s expansion is primarily focused on discount banners No Frills and Maxi.

The platform launch follows last year's brand refresh.

Learn how the company provides brands with more shopper touchpoints across physical and digital channels.

Learn how the collaboration better connects brands to millions of engaged shoppers.