P2PI's retailer profiles are updated and added to regularly with retail media activity, AI news, demographic data and more. Here is a sampling of recent activity — which is updated biweekly.
From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.
Shoppers in that country remain anchored to the physical aisle, while AI assistants struggle to gain a foothold, according to P2PI's latest shopper research.