P2PI LIVE & Expo 2024 Recap
The Path to Purchase Institute gathered the commerce marketing community for P2PI LIVE & Expo on Nov. 12-14 in Schaumburg, Illinois. The agenda included sessions covering dedicated topics and tracks, including omnicommerce strategies; in-store experience; social media and influencer marketing, shoppable video and contextual commerce; retail media and retailer media networks; AI and emerging technologies; and proprietary research from P2PI on consumer behavior and trends.
Attached, find a comprehensive summary of the sessions, sponsored by Blue Chip.
Additionally in the report, Dan Eisenberg, CMO at Blue Chip, explains “Creative Commerce,” a new approach that calls for fresh creative constructs to measurable commerce programs — effectively unifying brand development and conversion.
