Blue Chip

The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.

Commerce agency Blue Chip has launched Radar, an AI-powered platform that offers marketers a free diagnostic assessment of their brand's ability to turn its marketplace presence into commercial momentum.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.

Session by session notes of the May event compiled by the editors of the Path to Purchase Institute.

Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels.

The omnichannel campaign leveraged AI and predictive tools for disruptive ads.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.