Shoppers in that country remain anchored to the physical aisle, while AI assistants struggle to gain a foothold, according to P2PI's latest shopper research.
New research suggests that although brands should treat the milestone as a meaningful commerce opportunity, they shouldn't assume universal enthusiasm.
At Retail Media Summit Canada, Amar Singh, senior director of retail insights at Kantar, explained how agentic AI is poised to handle research on a shopper’s behalf right through to purchase.
As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.
With AI and agentic commerce set to upend how products are found, measured and valued, NIQ’s Liz Buchanan is pushing for stronger data governance, smarter signals and industry-wide standards to keep brands competitive.
