News Briefs

Advertising operating system Surfside has named Lars Djuvik its chief revenue officer.

Djuvik joins Surfside as the company expands the infrastructure it built in cannabis and alcohol into grocery, convenience and other retail channels.

The company describes the retail majority as the thousands of independent, specialty and regional retailers that account for the majority of consumer spending.

As CRO, Djuvik will lead Surfside's revenue organization across both sides of that network: Expanding partnerships with retailers while scaling the demand organization serving agencies, suppliers and advertisers.

Djuvik brings more than 25 years of experience across advertising, commerce and retail media. He most recently held leadership roles at Crealytics and Pentaleap, the retail media technology company launched by Crealytics. Djuvik also held leadership positions at Interactive Media Holdings (which became the publicly traded demand-side platform Viant) and Freeosk.

Surfside built its platform in two of the most heavily regulated categories: Cannabis and alcohol. Its technology connects on-site, off-site and in-store media activation with transaction data and measurement at the source. This allows retailers and brands to evaluate performance against point-of-sale outcomes while retailers retain ownership of their shopper and transaction data.

The company has been extending that infrastructure to regional grocers, convenience stores, liquor retailers, gas stations, specialty retailers and other businesses that have often been excluded from retail media because of fragmented point-of-sale systems, loyalty programs and data environments.

Djuvik was also a P2PI Retail Media Award winner this year.

Out-of-home advertising partner Onescreen has named Adam Skinner its chief executive officer.

Skinner brings 15 years of infrastructure-building expertise to the role. Most recently, he served as managing director of retail media at Epsilon. Prior to that, as CTO and COO of CitrusAd, Skinner helped scale the platform from serving under 10 clients to more than 150 retailers across 30-plus countries before its acquisition by Publicis Groupe's Epsilon. 

Skinner, who has helped launch more than 150 global media networks, sits on several IAB committees. In 2026, he was presented with a P2PI Retail Media Award. 

Skinner steps into his role at a key inflection point in the industry. While U.S. retail media spend is forecast to reach $69.3 billion this year (per Emarketer), OOH generated a record $9.5 billion in 2025. However, OOH remains bottlenecked by manual transactions and fragmented networks. Onescreen is capitalizing on this shift, posting 68% year-over-year revenue growth in the first quarter of 2026.

At Onescreen, Skinner will focus on scaling the company's modern performance infrastructure to make real-world OOH inventory easily plannable, buyable and accountable for enterprise performance budgets.

"Out-of-home has better inventory than retail media every had, but it has lacked that connective infrastructure," Skinner said. "What drew me to Onescreen is that the hard part is already done. ... Extending that into retail and commerce media, right as the standards arrive and the budgets line up behind them, is the most interesting problem in media today."

Skinner succeeds Alex Ewing.

Adam Skinner spoke to P2PI as part of its Retail Media Unplugged series, where he discussed agentic commerce and the new in-store reality. View the video here. 

Adtech platform Big Happy is bringing independent verification to its digital out of home (DOOH) campaigns.

Through a partnership with Veridooh, Big Happy can use independently verified delivery data and offer a verified CPM (vCPM) option for DOOH campaigns in the U.S.

Advertisers can now choose between a standard CPM or premium vCPM pricing, paying only for plays and impressions independently verified as valid.

As part of the partnership, Big Happy will also have full access to Veridooh's programmatic DOOH product suite, including verification, collaborate, insights and intelligence. The suite gives Big Happy an independent data layer across campaign planning, activation and measurement, extending beyond post-campaign reporting.

As DOOH takes on a larger role in digital media plans, programmatic buyers increasingly expect independent verification to be available across other channels.

Veridooh provides Big Happy and its clients visibility into valid and invalid plays and impressions, helping them protect their investment in 3D creative, reduce waste and improve in-flight and future campaigns.

Topsort is partnering with online marketplace 1stDibs to support commerce media for high-quality goods.

Traditional retail media infrastructure was largely built around high-volume retail environments with standardized catalogs and transactional shopping behavior. In contrast, premium marketplaces require monetization systems that can support nuanced discovery experiences, differentiated inventory and highly intentional buyer behavior.

The company 1stDibs connects shoppers with a global network of sellers spanning vintage furniture, contemporary design, fine art, jewelry, fashion and collectibles.

As 1stDibs scales its marketplace and investing in the evolution of the shopping experience, it sought a more flexible and scalable monetization structure capable of supporting long-term growth without compromising the premium customer environment.

For Topsort, the partnership reinforces the broader expansion of commerce media beyond traditional retail categories into more specialized marketplace environments like luxury commerce, where discovery, differentiation and buyer intent are increasingly shaping how monetization is built and scaled.

Perion has acquired in-store retail media company PRN.

The move accelerates Perion's in-store retail media DOOH reach and its total addressable market with the $70 billion U.S. retail media space.

The all-cash $12 million transaction will result in PRN operating as Perion Retail Networks, with no disruption to existing retailer or advertiser relationships.

Physical retail accounts for more than 80% of U.S. retail commerce, and in-store media inventory has become one of the most coveted components of major consumer brands' media plans, reaching customers at the point of purchase. As advertisers push for full-funnel omnichannel continuity, closing that gap has become a structural requirement for the industry.

By combining premium in-store inventory with three of the fastest growing advertising verticals —commerce, CPG and health care — Perion is expected to attract larger advertiser budgets and accelerate growth across both the retail media and DOOH channels.

The acquisition of PRN scales Perion's digital suite directly into exclusive point-of-purchase environments, extending its solutions through to the final layer before purchase.

Over time, Perion expects to leverage programmatic execution to in-store retail media, operating within the rules each retailer sets for content, frequency and store experience. With PRN, Perion's offering spans programmatic digital-out-of-home (DOOH), commerce, social, in-store retail media, CTV and direct demand relationships, within a single execution layer.

By combining PRN's established retail footprint with Perion's digital scale, the acquisition is intended to advance four strategic priorities:

1. Multi-vertical and geographic expansion: Point-of-purchase media across warehouse club, pharmacy, consumer electronics and grocery environments. This includes a top warehouse club's 4K TV network across more than 750 warehouse club locations in North America, a top big-box retailer across more than 4,500 stores and a leading national healthcare retailer across more than 2,200 stores.

2. Exclusive in-store retail media inventory: Adding exclusive, multi-year inventory agreements with national-scale tier-1 retailers across warehouse club, big-box and healthcare retail.

3. Last-mile to point-of-purchase precision: Combining Perion's programmatic DOOH footprint with PRN’s in-store network to reach shoppers across the full last mile, from the commute to the shelf, placing brands in front of shoppers as they compare products and make final purchase decisions.

4. Retail media market expansion: Opening access to net-new advertiser budgets within the $70 billion-plus U.S. retail media market. The larger opportunity is in-store’s role as the closing layer on full-funnel campaigns.

7-Eleven is expanding its digital promotions capabilities through a new partnership with Ibotta that brings performance-based offers to shoppers across its 7-Eleven, 7NOW and Speedway apps.

Under the agreement, Ibotta will serve as the exclusive third-party provider of CPG digital offers — excluding age-restricted products — across the retailer's digital platforms. The partnership gives CPG brands access to more than 11,500 U.S. 7-Eleven and Speedway stores, and a loyalty ecosystem of more than 100 million members.

The collaboration also extends the Ibotta Performance Network into the convenience channel, enabling brands to run pay-for-performance promotions in which they only pay when a verified sale of their product occurs.

Consumers will be able to clip Ibotta-powered offers within the 7-Eleven, 7NOW and Speedway apps before making purchases in-store, at the pump or through delivery. Rewards will be deposited directly into their 7Rewards or Speedy Rewards loyalty accounts.

According to the companies, the partnership also brings closed-loop measurement capabilities to convenience retail promotions at scale, allowing brands to measure campaign performance based on verified purchases.

The partnership marks another step in 7-Eleven's ongoing investment in digital engagement and loyalty, while providing CPG manufacturers with an additional avenue to reach convenience shoppers through targeted, measurable promotions.