The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.
Insights from Kroger's 84.51° show that most shoppers are prioritizing deals and promotions ahead of the holidays, and election-related uncertainty is impacting consumer decisions across age groups.
View On-Demand: A discussion to explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.
AFM, an official sponsor of the playoff, is running an expansive retail campaign spanning incentives, in-store promotional programs and new thematic packaging.
Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions.
P2PI is proud to announce the 35 winners of its ninth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.
Recognizing retail media's growing influence, digital marketing agency Goodway Group partnered with the Path to Purchase Institute to examine budget allocations, factors driving RMN investments, partnership challenges, and KPIs for measuring campaign success.
