Retail

Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.

Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers.

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Mark your calendar for Path to Purchase Institute awards programs for 2025.

The industry is expanding, but there simply isn’t enough talent to support this growth … or dollars, writes SMG's Justin Sparks.

Mark your calendar for Path to Purchase Institute events in 2024 and 2025.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

One campaign won an OmniShopper Award in the "Packaging" category.