Retail

The interactive Landscape highlights the diverse retailer media networks and related partners in Canada, while allowing P2PI member companies to showcase their offerings.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Costco, Shell, Walmart, Ace Hardware and others shared retail media-related advancements, collaborations and news during the month.

Here's a snapshot of an industry leader from the P2PI member community.

The retailer is leaning on stores as omnichannel engines while sharpening marketing, digital and cultural engagement.

The shop-in-shops focus on Ontario wineries and include limited edition options.

New research from 84.51° explores how shoppers with babies and pets prioritize savings, quality and cross-category purchases.

A new exclusive jewelry collection from Kendra Scott is getting the spotlight in Target stores.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

Here are ways to drive sales, boost brand awareness and enhance consumer perception for incremental revenue growth.