P-O-P Spotlight: Mondelez, PepsiCo, L’Oreal & Others Turn Heads In-Store Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June. Kruger Products Highlights Canadian Roots in New Ad Campaigns Kruger Products has launched new campaigns and a contest ahead of Canada Day. Target, Hershey Among Brands Embracing Sustainable Packaging Innovations Innovations such as recyclable snack wrappers and paper wine bottles reflect how brands are addressing shifting consumer trends. Path to Purchase Trends 2025, Part 2: Social Media, AI & More Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging. Everything We Know About Netflix House, Debuting Late 2025 Netflix has unveiled more details about its forthcoming permanent retailtainment concept. Costco, Shipt, Albertsons Adopt Auction-Based Display Ad Tech The retailers will leverage a new Criteo solution, designed to add flexibility to retail media display buys. Blurring the Lines: Why Integrated Campaigns Are the Future of Retail Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC. Kroger, Amazon Ads Partner With Roku to Enhance CTV Marketing The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP. Kroger Expands In-Store Media Solutions Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI. If You Want to Accelerate Retail Media, Go Pick an Order Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences. First Previous 14 15 16 17 18 Next Last
