Retail

During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.

Nominated by their industry peers and selected by our editors, this year's winners comprise an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here …

The TikTok-famous, pink-colored condiment hit shelves in January with plans for further expansion.

A new concept store in Vancouver provides Canadian brands a unique space to tell their story.

​​​​​​​Technology connects Mondelez’s cookie brand to any milk item in an innovative way.

​​​​​​​Better-for-you items are gaining popularity and activating in various ways at retail.

The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.