Research: The Retail Media Opportunity in Convenience

Convenience retail media is gaining momentum, but significant gaps remain between how retailers and advertisers view its performance, value and measurement capabilities.

To better understand where the channel stands today — and what must happen next — the Path to Purchase Institute and Convenience Store News surveyed convenience retailers, CPG brands and agency professionals actively involved in retail media.

Download the report to learn:

• How convenience retail media compares with grocery, mass, club and other channels.
• The metrics brands and retailers use to evaluate success.
• The biggest factors driving investment in convenience retail media.
• The measurement and reporting gaps creating friction between partners.
• What brands need to see before increasing spend.
• The challenges retailers face when building and scaling retail media networks.
• Which shopper insights advertisers value most.