Harris Teeter Shoppers Embark on 'Aisle Adventures'
East Coast grocer Harris Teeter is kicking off a new discovery-driven shopping experience.
The Aisle Adventures initiative brings the excitement of discovering new, seasonal and trending items to life through engaging content and in-store inspiration, according to the Kroger-owned company. The program will spotlight a broad range of products across departments, encouraging customers to discover new items throughout the store.
Products featured through Aisle Adventures will be brought to life across social media and influencer partnerships. Harris Teeter has partnered with the digital content creators The Holderness Family. According to the company, the popular internet personalities will debut original content capturing the fun, energy and "treasure-hunt" feeling at the heart of Aisle Adventures.
New "adventures" will be shared multiple times each month, creating a steady stream of shopping inspiration.
Harris Teeter is also encouraging customers to share their own finds and experiences. The grocer invites customers to share on social media what they find on their own "Aisle Adventures" by tagging @harristeeter and using the hashtag #AisleAdventures.
"This initiative celebrates the joy of discovery that makes shopping at Harris Teeter unique," said Danna Robinson, director of corporate affairs and customer relations. "With Aisle Adventures, we're giving our customers fresh inspiration every time they walk through our doors or engage with us online."
Aisle Adventures officially launched on June 15 across Harris Teeter's digital and social channels.
Matthews, N.C.-based Harris Teeter employs 36,000 associates and operates more than 250 stores and 85 fuel centers in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia. The food retailer is a wholly owned subsidiary of The Kroger Co., whose nearly 420,000 associates serve more than 11 million customers daily through a digital shopping experience and retail food stores under a variety of banner names.
This article was originally published on P2PI sibling brand Progressive Grocer.
