Retail

During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

The new self-serve platform will eventually power the retailer’s entire retail media service portfolio.

After testing five locations since January, the department store chain will open 45 additional scaled-down shops by the end of 2023.

Procter & Gamble dandruff shampoo brand Head & Shoulders launched a limited-ingredient Bare line in May exclusively at Walmart.

Snack brand Muddy Bites built an 11-foot-tall ice cream cone outside a Walmart store in Denver to celebrate their launch at more than 3,000 of the mass merchant’s locations in April.

More than half of U.S. consumers planning to shop the July 11-12 sales event say they'll spend the same amount as they did in 2022, and 23% expect to spend more, according to a report from Slickdeals.  

As elevated prices persist, overall U.S. retail spending on non-essential general merchandise and CPGs increased 2%, despite a decline in unit sales, according to market research firm Circana.

Other recent retail news includes Home Depot focusing on drawing more pro customers, and Amazon Prime bringing back its seller fulfillment program.

Other recent retail news includes Instacart's growing partnership with Pacvue, and 7-Eleven unleashing a new look and ad campaign for its Slurpees.

The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.