Top Retail Media Stories from September
Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.
A number of retailers, brands and commerce marketing entities announced retail media-related advancements, research and other news in September. Some notable headlines included:
- Sam’s Club’s MAP Expands Sponsored Search Brand Amplifier: The premium ad placement is now available across the retailer media network’s entire Partners Club network and its self-service platform.
- Home Depot's RMN Upgrades Sponsored Products: Orange Apron Media is leveraging Pentaleap's retail media technology, including an algorithm that processes contextual data, to increase ad relevance.
- Thrive Market Gets in the Retail Media Mix: The membership-based online grocer is leveraging Instacart’s Carrot Ads technology to run and sell ad placements for brands on its own e-commerce site and app.
- Pacvue Appoints New CEO: Former chief operating officer Rahul Choraria succeeds co-founder Sandeep Kella, who now leads the board of directors alongside two new members.
- Dollar General Launches In-Store Audio Network: The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.
- Vibenomics Expands Into EMEA With New Hire: The U.S. in-store digital media provider has hired a retail media expert focused on European, Middle Eastern and African markets to expand its global footprint.
- UK Online Grocer Ocado Retail Launches Ad Network: Ocado Ads, powered by retail media technology provider Zitcha, includes onsite, offsite, social and CTV ad solutions.
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- IAB Releases In-Store Retail Media Definitions, Guidelines: The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.
- Publicis Groupe Buys Mars United Commerce: Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.
- An IAB Study Found Commerce Video Engagement is Soaring, But Advertisers Are Missing the Mark: While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads.
- Gopuff Launches Customizable Brand Shops: The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.
- In-Store Media Firm Looma Expanding Beyond BevAlc: The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.